Fiat rolls out mobile phones
Forget fleeces, backpacks and skiwear -- Fiat wants its name on the ultimate fashion accessory, the moblie phone. Starting this month, Fiat will offer a number of different cell phone models, including some that are MP3 compatible and take digital photos and video. Some of the phones are even 'waterproof' -- perfect for those who can't bear to catch a wave or two without phone access. The aluminum and blue finish boasts a high-tech look, while still drawing upon the ages-old Fiat logo, and the packaging draws upon the automaker's heritage as well -- the phone's sales packaging is a plastic tube designed to mimic the look of an an engine piston.
[Source: Italiaspeed]
Thanks to Noah for the tip.
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Reader Comments (Page 1 of 1)
Gunnar Heinrich 10:42AM (5/12/2006)
Fiat the fashion/tech accessory. I bet their mobiles would do better Stateside than their Puntos.
http://www.automobilesdeluxe.blogspot.com
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Howard Kerr 11:03AM (5/12/2006)
I really could care less about this, but I can't let it pass without saying " can they make the FIAT name on the 'phone any BIGGER? " It looks more like Fiat justs wants to put handheld "billboards" into as many hands as possible. Is there any other brand of 'phone with a logo on it as big as the one on the phone in this picture? If it was a pair of...say Levi's, the logo would take up all of your butt.
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gbh 1:13PM (5/12/2006)
Yeah the logo size is a bit over the top. But it is blatant promotional 'lifestyle' merch. If you chose to, you could live about 90% of your life with Harley logo merchandise - and just like wrasslin' on wheels, errr, NASCAR, there are those who will.
As long as the electronics are the high grade Magneti Marelli, and not the automotive grade...
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FredF 1:31PM (5/12/2006)
Face it.... FIAT is cool again. Coming soon the new Fiat 500 (www.fiat500.com) and even an Abarth version of that icon. Bring that state side along with Alfa Romeo!
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GCH 1:57PM (5/12/2006)
I wonder if that cell will rust as their cars did in the past.
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Presto 2:54PM (5/12/2006)
I didn't even see the phone in the picture. Where is it?
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kree 3:38PM (5/12/2006)
AAAAAAAAAHHHHHHHHH!
It's ALUMINIUM NOT ALUMINUM
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hvp 5:51PM (5/15/2006)
So Americans say aluminum. This site is American.
Has anyone written about junctions, roundabouts, or bonnets on this site? Thought so.
Reply
maryanthy lahanas 4:32AM (5/20/2006)
fiat numero uno.
Reply
james 9:10PM (5/25/2006)
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