Forget fleeces, backpacks and skiwear -- Fiat wants its name on the ultimate fashion accessory, the moblie phone. Starting this month, Fiat will offer a number of different cell phone models, including some that are MP3 compatible and take digital photos and video. Some of the phones are even 'waterproof' -- perfect for those who can't bear to catch a wave or two without phone access. The aluminum and blue finish boasts a high-tech look, while still drawing upon the ages-old Fiat logo, and the packaging draws upon the automaker's heritage as well -- the phone's sales packaging is a plastic tube designed to mimic the look of an an engine piston.
[Source: Italiaspeed]
Thanks to Noah for the tip.
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Reader Comments (Page 1 of 1)
Gunnar Heinrich @ May 12th 2006 10:42AM
Fiat the fashion/tech accessory. I bet their mobiles would do better Stateside than their Puntos.
http://www.automobilesdeluxe.blogspot.com
Howard Kerr @ May 12th 2006 11:03AM
I really could care less about this, but I can't let it pass without saying " can they make the FIAT name on the 'phone any BIGGER? " It looks more like Fiat justs wants to put handheld "billboards" into as many hands as possible. Is there any other brand of 'phone with a logo on it as big as the one on the phone in this picture? If it was a pair of...say Levi's, the logo would take up all of your butt.
gbh @ May 12th 2006 1:13PM
Yeah the logo size is a bit over the top. But it is blatant promotional 'lifestyle' merch. If you chose to, you could live about 90% of your life with Harley logo merchandise - and just like wrasslin' on wheels, errr, NASCAR, there are those who will.
As long as the electronics are the high grade Magneti Marelli, and not the automotive grade...
FredF @ May 12th 2006 1:31PM
Face it.... FIAT is cool again. Coming soon the new Fiat 500 (www.fiat500.com) and even an Abarth version of that icon. Bring that state side along with Alfa Romeo!
GCH @ May 12th 2006 1:57PM
I wonder if that cell will rust as their cars did in the past.
Presto @ May 12th 2006 2:54PM
I didn't even see the phone in the picture. Where is it?
kree @ May 12th 2006 3:38PM
AAAAAAAAAHHHHHHHHH!
It's ALUMINIUM NOT ALUMINUM
hvp @ May 15th 2006 5:51PM
So Americans say aluminum. This site is American.
Has anyone written about junctions, roundabouts, or bonnets on this site? Thought so.
maryanthy lahanas @ May 20th 2006 4:32AM
fiat numero uno.
james @ May 25th 2006 9:10PM
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